Twitter Allows Video Embeds from Brightcove

Hello, Everyone! As many of you know, already, a new version of Twitter was launched in September. At that time selected, beta-version users were able to embed YouTube and Vimeo videos. As of last week, Brightcove was authorized by Twitter to have their videos embedded, as well. In the following video Brightcove's Jeff Whatcott, Marketing SVP, talks about the oppotunities for video publishers to share on Twitter. He mentions that:

• ~ On Twitter, the publisher's custom, branded player (plus advertising) is what shows
• ~ To add a video, the publisher can copy and paste the video's un-shortened URL into a Twitter post and the player is created when the Twitter post is published.

I already love using 'New Twitter' because of the logical link structure (including the way linked pages open up, now), the new design layout of most of the pages (which, among other things, makes more of a user's background visible); the overall increase in user-friendliness!

Being able to share video via Twitter posts, without having to go off-Twitter to do so, makes Twitter/'New Twitter' even more user-friendly and delightful to communicate with and share content through. Video embedding on Twitter is another reason to enjoy using 'New Twitter'!


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