Business in Bloom

Hello, Everyone! In the top-left video, Martha Stewart and Adobe's CTO, Kevin Lynch are at MAX 2010 highlighting Adobe’s Digital Publishing Suite used for the Martha Stewart Living magazine. Wow! Two of my favorites, Martha Stewart Living and Adobe, have joined forces to create an exceptional digital magazine (tablet edition) experience. If you haven't seen it yet, I think you'll be amazed at the combination of beauty, functionality and great content all designed with the reader/user in mind! I appreciate what I've seen of it, so far! Before this Adobe-developed digital edition of Martha Stewart Living magazine, I had no interest in the iPad!

For an even better look at the digital edition, I've included the video below. In this video we see and hear how Martha Stewart Living created its 20th anniversary 'Boundless Beauty' special edition using the Adobe Digital Publishing Suite. I love the interactivity; the ability to scroll recipes while preparing a meal or dessert is brilliant design. And being a huge peony fan myself, I think the cover's opening blossom feature is gorgeous and captivating! Just when I think I have more than enough reasons to love Adobe's software and the Martha Stewart LIVING magazine, they come up with something else so wonderful. Bliss!

Today's featured collection of software, from Adobe, are the latest digital technology, multi-media options available. Combined they are exceptionally good for digital storytelling projects (such as what we've seen with the magazine) which include or require photos, video, audio, and web presentations with media-rich documents. It's all there, together with this collection:

• Adobe Soundbooth CS5: Create and edit audio with ease.
• Adobe Acrobat X Pro: Prepare, protect, and deliver professional PDF communications. Also, enhance communication and collaboration.
• Adobe Contribute CS5: Update websites and blogs, easily.
• Announcing Adobe Premiere Elements 9. Easily organize, create, enhance, and share home movies. Buy now. Also, edit video with ease.
• Announcing Adobe Photoshop Elements 9. Easily edit, create, organize, and share your digital photos. Buy now.

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Adobe's New Premiere Allows Editing of Native HD Camera Files at "Blistering Speeds"











Daisy Whitney, BeetTV Senior Producer and Mark Randall, Adobe's Chief Strategist for Creative Solutions discuss the Adobe Premiere CS5 video editing program and its new features. Adobe Premiere Pro CS5 is apart of industry-leading Adobe Creative Suite 5 (CS5), a software suite of creative tools for graphics, web design and video editing. The Adobe CS5 Family includes Design Premium, Design Standard, Master Collection, Production Premium and Web Premium.

Adobe Premiere Pro CS5 software is the high-performance video production solution that enables you to work dramatically faster thanks to the native 64-bit, GPU-accelerated Adobe Mercury Playback Engine! You can work natively with the video formats you want to and accelerate production from scriptwriting to editing, encoding and final delivery. Adobe Premiere Pro is included in Adobe Creative Suite® 5 Production Premium and Adobe Creative® Suite 5 Master Collection.

If you want to design and develop your work(s), collaborate effectively and deliver virtually anywhere from start to finish with one comprehensive collection, the Adobe Master Collection CS5 enables you to do so. The key features of Adobe Master Collection CS5 are:

• The ultimate creative toolset in one comprehensive offering—Design and deliver to print, web, interactive, video, audio, and mobile media using the full range of Adobe’s creative tools. Your comprehensive creative environment combines all the components of Adobe Creative Suite 5 Design Premium, Web Premium, and Production Premium software and integrates with new Adobe CS Live online services* for greater productivity. CS Live online services are complimentary for a limited time — visit www.adobe.com/go/cslive for details.
• Industry-standard image editing with Adobe Photoshop CS5 Extended—Make an impact with your images using Adobe Photoshop CS5 Extended, the professional digital imaging standard. Take advantage of intuitive image adjustment and masking tools, and experiment freely thanks to nondestructive editing. Enhance your photos with realistic paint strokes and artistic filters, or create gorgeously surreal 32-bit HDR images.
• Vector graphics for virtually any media with Adobe Illustrator CS5—Create compelling graphics for any type of project using Adobe Illustrator CS5, the vector-drawing environment preferred by design professionals worldwide. Experiment freely and design efficiently with powerful tools for drawing, color, creative effects, and typography. Move easily between Illustrator and other Adobe software and deliver beautifully across media.
• Professional page layout for print, web, and mobile devices with Adobe InDesign CS5—Design, preflight, and publish documents in print, online, and to mobile devices using Adobe InDesign CS5. With precise control over typography, built-in creative tools, and an intuitive design environment, you can create stunning page layouts, long documents, and rich presentations for any audience.
• The complete set of tools for creating rich media content and applications—Create immersive experiences using Adobe Flash Professional CS5, the industry-leading authoring tool for creating content across the desktop, browser, and mobile devices. Use new Adobe Flash Catalyst CS5 for rapid interactive design without writing code. Complement the workflow with Adobe Flash Builder 4 for developing cross-platform RIAs using the Flex framework. The Adobe Master Collection CS5 includes:
• Adobe Photoshop CS5 Extended
• Adobe Illustrator CS5
• Adobe InDesign CS5
• Acrobat 9 Pro: Protect documents and accelerate information exchange with PDF.
• Adobe Flash Catalyst CS5
• Adobe Flash Professional CS5
• Adobe Flash Builder 4
• Adobe Dreamweaver CS5
• Adobe Fireworks CS5
• Adobe Contribute CS5
• Adobe Premiere Pro CS5
• Adobe After Effects CS5
• Adobe Soundbooth CS5

Related Links:

• Try Creative Suite 5 Free!
• New Adobe Creative Suite 5 Student and Teacher Editions - Save up to 80%!

* This product may allow you to extend its functionality by accessing certain features that are hosted online, including CS Live online services ("Online Services"), provided you have a high-speed Internet connection. The Online Services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the Online Services is governed by separate terms of use and by the Online Privacy Policy, and access to some services may require user registration. Some Online Services, including services that are initially offered at no charge, may be subject to additional fees and require a separate subscription. For more details and to review the applicable terms of use and Online Privacy Policy, visit www.adobe.com. For more information about CS Live online services, visit www.adobe.com/go/cslive.

Adobe Flash Integrated into Google's Chrome Browser

An alliance between Adobe and Google has taken a significant step with yesterday's (3-30-2010) announcement of Flash being integrated directly into the Chrome browser. Consequently, the Chrome browser will always have the most current/up-to-date version of Flash.

This video features Beet.TV's Executive Producer, Andy Plesser speaking with Steve Allison, Adobe's Technical Evangelist for Europe, Africa and the Middle East about the alliance ~ Beet.TV

Transforming the Magazine Experience with Wired

Adobe and WIRED magazine have introduced a new digital magazine concept that provides an immersive, interactive content experience for readers, as well as innovative possibilities for advertisers. The concept enables the immersive content experience magazines are known for, in digital form, and allows new interactive features to stimulate reader engagement, including:

• content designed specifically for the touch screen experience
• easy navigation methods, including an innovative zoomed-out "Browse Mode"
• the ability to browse image slideshows
• embedded 360 degree object viewers
• support for video and audio content
• the ability to rotate content using device accelerometer functionality 

 Find out more at: Adobe Digital Publishing





Related Links:

• CS4 Design Premium – Student Edition
• Deliver innovative ideas in print, web, and mobile design. Adobe® Creative Suite® 4 Design Premium
• Plan, create, and deliver anywhere with the intelligent post-production solution. Adobe® Creative Suite® 4 Production Premium!
• Wired (1-year)
• Wired (2-year)
• Wired (1-year auto-renewal)

Overview of PDF Portfolios - Acrobat Tips

This video shows you how to combine documents, drawings, e-mail, and spreadsheets in a single, compressed PDF Portfolio that can be branded with your logo, using Acrobat.






Acrobat 9 Pro Extended software is the complete PDF solution to help business and technical professionals create and share professional work with virtually anyone, anywhere.

Acrobat 9 Pro software helps business and creative professionals communicate and collaborate more effectively and securely with virtually anyone, anywhere.

Acrobat 9 Standard software helps office workers communicate exactly as intended using PDF documents and forms that are easy to create and share.





Related Links:

• Acrobat 9 Pro Extended: Deliver the richest, most engaging PDF communications.
• Acrobat 9 Pro: Protect documents and accelerate information exchange with PDF.
• Acrobat 9 Standard: Reliably create and distribute PDF documents and forms.
• Offer: Adobe Acrobat - Buy 3 Full, Get 3 Upgrades Free Offer Dates: March 19, 2010 - September 3, 2010

Adobe Flash Player 10.1 Accelerated by ATI Stream Technology

AMD & Adobe working together to enhance Flash Player 10.1 performance. View the difference in video quality with acceleration via the ATI Stream Technology enabled and disabled. It's really good!

Related Link: Create and deliver rich interactive content. Adobe® Flash® CS4 Professional

Learn valuable tips about Adobe InDesign via "Adobe InDesign Secrets Videocasts - Links Panel" from Adobe TV!

Related Link: Design professional layouts for print and digital publishing. Adobe® InDesign® CS4

Adobe's NEW Acrobat.com web conferencing services are live, now! Acrobat.com is an online service that combines web conferencing, file sharing and storage, collaborative word processing, and more. Coupon code: acrobat50.

The Web 2.0 Exp0 in San Francisco, CA was March 31 - April 3, 2009, and Adobe AIR & Adobe Flash were big hits at this Web 2.0 Expo. 'Web 2.0 refers to a perceived second generation of web development and design, that facilitates communication, secures information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.' - Wikipedia

The Web 2.0 Expo is a conference and tradeshow for everyone who cares about embracing and extending the opportunities created by Web 2.0 technologies. Read more about Abobe's hits at Adobe AIR, Flash Big Hit at Web 2.0 by C.G. Lynch , CIO.com via PCWorld.com. To learn more about Web 2.0 Expo and Summit visit http://www.web2expo.com/.

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"Adobe AIR's powerful tool set enables developers to create and deploy applications quickly to any platform. The complete PCWorld.com story can be found here: http://www.pcworld.com/article/163378/how_adobe_air_apps_work.html." - PCWorld.com


Adobe® AIR® is a cross-operating system runtime that enables web developers to use their existing web development skills and combine HTML, Ajax, Adobe Flash®, and Adobe Flex® technologies to deploy rich Internet applications (RIAs) on the desktop. AIR allows developers to use familiar tools such as Adobe Dreamweaver® CS3, Flex Builder™ 3, Flash CS3 Professional, or any text editor to build their applications and easily deliver a single application installer that works across operating systems. Adobe Labs®.

Related Links:
Adobe Flex Builder 3 - Create engaging, cross-platform rich Internet applications
Create and deliver rich interactive content. Adobe® Flash® CS4 Professional