Twitter Considered Its Own Bit.ly-like URL Shortener
Video: 'Twit.ly', Bit.ly for Twitter
Dan Frommer, Deputy Editor of Business Insider, speaks with John Borthwick, CEO & Co-Founder of Betaworks, about a white-label version/branded version of Bit.ly for Twitter, such as 'Twit.ly'. Borthwick is working with 23 Internet companies in New York and around the world. Bit.ly, the URL-shortener company, is one of them. Bit.ly allows users to shorten, share and track URLs (links).
Neat fact: If you put a plus sign after any Bit.ly URL, you can track how many clicks that URL received.
